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商品編號： 9-504-051 出版日期： 2004/03/02 作者姓名： Quelch, John A.;Harrington, Anna 商品類別： Marketing 商品規格： 32p 再版日期： 2008/01/16 地域： 產業： Electronic components 個案年度： 2003 - 2003
商品敘述：
Samsung''s global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company''s worldwide brand image. To show how to build a global brand.
涵蓋領域：
Globalization;Marketing strategy;Brands;Brand management
相關資料：
Case, (9-504-051), 32p, by John A. Quelch, Anna Harrington;Case Teaching Note, (5-505-022), 9p, by John A. Quelch;Video Supplement, (9-505-704), 0p, by John A. Quelch;Spreadsheet Supplement, (XLS211), 0p, by John A. Quelch, Anna Harrington
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